Five Things You Need To Remember Before Starting a Small Business

Everyone knows someone who has decided to go into small business but did you know that 70% of all small businesses fail within the first 12 months of operation. In some countries that failure rate is as high as 85 to 90%. Small Business is one of the toughest industries you can ever decide to take on and most people who go into small business go into it for the wrong reason.

I have started 4 small businesses over the last 10 years and every single one of them has been started from scratch and survived into a thriving business. Just recently I have decided to sell one of the businesses off cause it had done what I expected it to do which is the first issue you need to think about.

Issue 1. Have a Clear Understanding of What You Want To Achieve In Your Business

The majority of people, who actually go into business, go into it for the wrong reasons. Even I have been guilty of that. So what is this wrong reason, most people start a small business because they believe they can do a better job then their current boss. Maybe this is true, maybe it is not but what most people really want is better working conditions and better pay. No one can blame you for wanting that. If that is all you want, then I strongly suggest you stay away from small business.

One of the key issues you must remember before evening thinking about starting a small business is this. Do you know what your business will look like? If you were walking down the street, how would you want to be found? What impression do you want to give to your clients? What clearly do you what to achieve in this business?

The second clear understanding you must have of your business is, when will you know when it is finished? When you have built what you want to achieve and more importantly, how will you get out?

See most people when they go into business have no exit strategy and that is one of the worst things you can do. Before you ever start a business, the first thing you must work out is how you are going to get out of the business.

Two years ago, I started a small car cleaning business. My wife and I both started it because she wanted to see if she could build a business. Our exit strategy was to sell the business once it was done. How we would sell it was something we were not sure of?

See we could have taken a number of approaches to this. Our exit strategy could have been to franchise the business, sell it to a single owner or to float it on the stock market. We chose that we only wanted to sell it to another owner, but we still built the business in such a way that there was still plenty of growth and opportunity in the business for the new owner, but we had removed the risk for them on how to run the business by clearly documenting everything they needed to do to run that business.

Before ever starting a business, always think about how you will exit the business, when you have achieved your objective for that business. If you do not have an exit strategy in mind, then you will never get out of the business.

Issue 2. Keep a Strict Schedule

Small business is consuming. Unlike in large corporations where you can hire many people to do a range of tasks, small business requires the small business owner to do many of the tasks themselves. Some of the tasks include doing your books, lodging trademarks, doing the ordering etc. Often when you start in small business, you can not afford to hire people to do these tasks.

What I have personally found is that if you do not keep a tight schedule and document your meetings and tasks you have to do then it will not take very long before you will be swamped by all the things you have to do in the business every day. It is this phenomenon that often leads small business owners to quit and fail in the first twelve months. Let me tell you this, the warning signs that this is starting is when you say to your wife on a Saturday or Sunday afternoon that you are going down to the office to catch up on paperwork for a few hours. Once you get into this habit, you will never stop doing it and the business will consume you really quickly.

I strongly recommend all small business owners keep a diary. My preference is to use Microsoft Outlook, simply because it includes a calendar and you can make sure that each day you schedule your work plus your appointments to make sure you do not forget anything. If you do this, then you will find over time you can get through this plus you will learn how long it should take to do the various jobs that make up your business and whether it is worthwhile in getting someone to actually do those tasks for you.

Issue 3. Build Your Own Mastermind Group

I read a book a little while ago called Think and Grow Rich and is written by a gentleman called Napoleon Hill and he talks about the thirteen secrets to success and obscene wealth. One of the things that I learned both from this book and being a small business owner was that I needed a Mastermind Group.

The Mastermind Group is simply a group of professionals who can help me achieve my objectives for my business. Literally anyone can be part of your mastermind group and some of those would be people like a lawyer, an accountant and other people like your peers who can help you in building your business but it may also include people who are not in business as well to help you keep that balance. The Mastermind Group are really those people you turn to for advice and direction. You do not necessarily have to take their advice but a good mastermind group will allow you run through scenarios on what is happening and the potential outcomes.

Issue 4. Have one night when you do something on your own for you!

One of the big issues that I have had over the last ten years is that I have not been doing every single week is something on my own but I say that I am in the process of changing that. Often when you start in business, with the excitement of building your own business you get so consumed that you forget about a life outside of your business and your business becomes your life.

This is really not a good thing nor is it healthy. Even multi-billionaires do things for themselves outside of business. Look do not get me wrong, business is fantastic and fun and can be both enjoyable and a nightmare however there are other things out there outside of business.

When you start a small business, do not neglect your sports, do not neglect doing something social, if you do, in the long run you will find that you business suffers. Plus, in small business it is very easy to become bitter and twisted but by maintaining those none business activities it will help you to balance your life.

Issue 5. Don't neglect Your Partner or your Family

I would love to see the divorce statistics for small business owner's because I am quite sure that the divorce rate in small business would have to be about 70 or 80%. The majority of married couples (and I am talking about 90% of the small business people I Know) that I know who have gone into small business in their 30's have actually been divorced within 18 months of them starting the business.

Look there are lots of reasons why this happens, but in a lot of the cases, the partner who has gone into business neglects their family and money gets tight. In the partners case it is not their fault it is simply because the person gets consumed into the business and they forget they have a life outside of the business.

If you have a family, make sure that you do at least one activity a week as a family. Whether it is having a family night at home such as a video night or games night, or even just going to the park to play once a week, make sure that you do it. PLUS, you must ensure that at least one night a week must be for just you and your partner. If you do not do that your marriage or relationship will suffer.

One thing I share with all the people who come through our training business is that if you want to go into business that is cool but you must be prepared to accept two things -

1. You must be prepared to start from scratch if your business does not work
that is you must be prepared to start with just the shirt on your back.

2. You must have 100% support of your partner and family

If you cannot accept these two things, then do not go into business because too many people who I see that start on this journey fail and end up miserable and have such a downward spiral which leads them to doing something silly, like take up drinking, drugs or try to commit suicide. Remember, 70% of all small businesses fail within the first 12 months. If you were a betting man would you back something that only had a 30% chance of winning, not likely, yet people still go into small business.

The bottom line is this, small business can be the most awesome ride of your life, but it can be also the most difficult and when you choose to go into small business, take your time and plan what you want to achieve. Remember the old saying if your Fail to Plan, you Plan to Fail.

Can a website help to market my small business products and services and to assist customers?

Marketing is the way to create demand for your products and services through education the marketplace.  By educating potential consumers, you can turn it in a customer if you convince you as provider select.  Here, you need to do three things:
The customer had at first, as you grow. Experts say that this customer only shops make with people they like.
You have to convince them that their problem to understand and can provide a solution.  This requires that they have confidence in you.
You must see, know, and know-how about the product or service you sell.
Once all three factors are present, love, trustand the problem then the customer is happy to pay and your price must be not the cheapest on the market.

So can a company to achieve these things, without the Internet and creating a website is there?  Yes, but the question is can they do it as well and as quickly as someone who take advantage of the power of the Internet?

The Internet is one of the most efficient means your message for the consumer out, for example direct mail allows you to reach 10,000 potential customers at a cost of $3000.00 for the cost of postage.  Also had to purchase on exactly compiled data for an additional $500 costs claimed a mailing list.  Additional costs are required to the list for small business in your service area as the target. This approach is also time and labour-intensive, and if you don't do it all by themselves, you do someone have to for to do your setting.  Your message will be restricted, to something as large as a Porto map, which contains 150 words, and because the information is unsolicited you can 1% to 2%, that motivated your message has arrived customers before a.

A corresponding announcement in your local newspaper will cost $3000.00.  It has a much large general audience but your message is diluted when compared to direct marketing.   Your particular section in the paper must enable potential customers, which fully show from others.  You're response rate is even worse.  1 / 500, 000. Or what is the ratio of the response to the proliferation of papers.

The Internet allows you to build a website from 10 to 20 pages, with the average page with 200 words, plus a database and potential customers have to collect, transmit a contacts page to e-Mail questions directly to you.  You could even staff assigned to field have live-chat requests from site visitors.  In addition you have shown the possibility of your expertise.  You can fill the pages with useful information that your potential customers can help.   You can use your success stories and your opinions to publish.  You can even enable the site for e-commerce and take orders over the Internet immediately drastically shorten the sales cycle.  And the best thing of all visitors that came to your site actively looking for a solution.  Each of them was looking for an answer to their problem with the help of keywords that are relevant to the problem domain.

Your chance to use your expertise in this field is significantly enlarged by the use of a Web site. Also if you that you to say the knowledge in other fields have specialized not much compared to people, are feeling, you need an expert to the area with the valuable knowledge to pass on.

All other forms of advertising including telemarketing, fax, print, radio and television with passive consumers interact.  The Internet is one of the first means that motivated to search customers looking potential solution providers for a solution and research them or can purchase immediately from them.

But as soon as the customer have received on your site, you have full control.  As long as your message is clear and delivers the right amount of information, which takes account of your needs, then have the opportunity to educate, to establish preference the consumer and promote confidence that you can meet their needs.

The cost of less per customer than any other medium and your potential audience is informed, active, affluent and highly motivated.  They are the ideal customer for your product or service.

You ability in this relatively new arena competition requires that you purchase the services of website design and promotion company.  It is much cheaper than first build of a site and then change it for advertising purposes.  The promotion ratio should be built from the outset and should never play a secondary role.  Compare the Internet in a forest full of trees.  She tack up a brochure on a tree and hope that someone finds it.  The quota would be slim.  1 in 3,000,000,000 by recent estimates.  However, they have carefully selected keywords that your target audience and you are known, have used them in the correct focus on your site.  If you have submitted your site to the search engines also and have been promoting your website with reciprocal links to and from other relevant websites.  Then come traffic; 100 potential customers per week.

An informed, motivated customers, who has confidence in your expertise and is convinced that the solution is you for their problem your best customers and your safest source of income.  The Internet helps them, try more cost effectively than any other advertising medium ever invented.

From small businesses has never been easier

I believe that it's easier to succeed with small businesses than ever before. There are more opportunities for entrepreneurs to start small businesses today than at any previous time.

Here are some good reasons for why I believe this is true.

A) With the increase in population comes an increase in opportunities for small businesses.

Generally, a sparse population requires a small business owner to provide a wide variety of goods or services to survive. With a denser population, the small businesses can still survive by providing a very narrow range of products or services. For example, in a smaller population a small business which provides gardening services would probably need to offer many things. Services could include general garden maintenance, planning, tree felling, lawn cutting, vermin control, pond planning and maintenance, hard landscaping etc.

With a bigger population a small business could thrive perfectly well by providing just one of these services, as there are more people who will need it.

B) The costs involved in starting and running small businesses has never been so low in proportion to income.

Technology has replaced many of the things which people used to do, and technology does the job a lot more cheaply.

Today it's possible to reach literally millions of potential customers around the world very cheaply.

For example, only a few decades ago the cost of mailing to thousands of households was prohibitively high. Unless you had a very good product or service which sold well, a small business just wouldn't risk it.

Another example, business premises security used to involve security guards walking around checking that all was well. Now a good security system can be bought for less than 1 week's pay for that security guard, and it will work 24 hrs per day for years, for no pay.

C) Because modern life is so complex today, small businesses and individuals are open to new ideas, products and services like never before.

This creates a huge market for training courses, information provision services, educational aids, specialised products and services, novelties, etc.With this great diversity come great opportunities to combine different products and technologies, thus making whole new areas of business possible.For example, you can combine a low-light camera with wireless communications and a bird box. This means a nest may be watched remotely on a television or personal computer screen.Another example would be to combine voice-chip technology with passive infrared technology to make it sound as though you have a huge dog indoors whenever anyone approaches your house.In our recent history, these opportunities just didn't exist.

D) It may not feel like it, but many people today have a lot more leisure time and a higher disposable income than in any previous age.

This spare income (and with the current attitudes to loans, a little more besides) tends to get spent on sports, games, hobbies, crafts, amusements, entertainments, holidays and weekend breaks etc.

This creates many opportunities for the entrepreneur to start up small businesses to satisfy all this extra demand.

E) To thrive in a modern society you need to have a lot of different skills.

Nowadays people cope with a variety of complex tasks. They buy and use a wide range of consumer equipment, fill out many forms, and communicate with all kinds of people from all walks of life (often from different countries and cultures). They also do difficult transactions like house purchasing, and so on.All this is a long way from the average people who were around just a few hundred years ago. Many were farm labourers who could barely read or write and never travelled more than a few miles from home.So now, the pool of potential business people is far greater than ever before. If a person can live well in a modern society, they already have the abilities they need to start up a small business enterprise and succeed.The good news also is that if you lack a certain skill which your small business needs, then you can probably employ someone with that skill far more easily than ever before.

F) More people have access to money than ever before.

Until the late 1960s, most people were paid weekly and spent money as they earned it.

It was normal among manual workers to run right out of money around the time of their next pay packet, which often contained notes and coins!

Today most people have many bank accounts (with overdrafts) and access to credit cards, which alone have spending limits equal to a half or full year's income.

Savings and share holdings are greater than ever before. A large proportion of the population can raise money on their house and if they don't mind paying a high interest percentage, they can borrow with no security at all.

A great variety of people and institutions are now willing to lend money for good small businesses proposals.

With access to credit, you can buy the product, ship it to the customer and get paid before you have to pay for the goods which you sold. This just wasn't possible until very recently.

G) Advice, courses and books about starting small businesses are within easy reach of everyone.

Researching your chosen business area has never been easier with the Internet so readily available.Not so long ago, you would have needed to buy many books and read them all to get the specific information you required. Now you can ask a search engine very specific questions and get very specific answers, almost immediately.This frees up small businesses and enables them to be far more productive and enterprising.

H) If you start a small business today you have an immense amount of technology available to you.

Computers, printers, copiers, audio and video recording and playback equipment, telephony and the internet are all easily available to any entrepreneur wanting to get started in a new small business enterprise.

Not long ago, the average multi-national company lacked the computing, communicating and printing power available to the ordinary person today.You can probably think of at least 6 different ways to get a simple message to someone on the other side of the world. 5 of those messages would typically arrive less than 1 minute after you sent them.Just 100 years ago, (and remember mankind has been around for about 3 million years) this same message would have involved horses and steam ships and would have taken months.This massive improvement in technology (especially in communications and information) has really opened up the field to the individual who wants to go ahead with a new small business venture.

I) Small businesses starting up today have far more choices available to them.

In previous times, it was quite common for there to be only a few companies that they could go to, to buy business supplies. Whatever business you care to name, you would not find many suppliers of the materials needed to conduct that business.

Unless your business is in a very specialist area, you will now find you can source your supplies from a great many firms. This in turn drives your costs down, as you can shop around for the best deals.For example, there used to be very few ways to get your goods delivered to your customers. Nowadays you could chose from literally hundreds of different carriers.New companies can chose anywhere in the world to set up their small businesses, or indeed where to place any part of their business.I know of a successful paintball company, which operates in the UK in summer. But when the business falls off due to the cold winter, they find new customers by simply moving the company to Brazil, and then return the following spring.They also take advantage of the cheaper labour in Brazil to manufacture the paint balling equipment, and when back in the UK use the greater expertise in the UK to program their systems.Not so long ago this flexibility of operating a small business would have been totally impractical.

Conclusion.

There are far more opportunities to start small businesses than ever before and entrepreneurs who do start new small businesses at home are more likely to succeed.There are more potential customers, it costs less to start up and you have more choice over the kind of business to go into. Other benefits are a more skilled and educated workforce, and easy access to financial support. If you do want your own enterprise, you can also use the power of the Internet to carry out good and fast research, and to support your business in many ways. I believe there has never been a better time to start up new small businesses.

Government Grants for Small Business: Finding Them and Getting Them

Starting or expanding any kind of small business is difficult, but it can be especially difficult if you don't have enough capital. Raising capital for start-up or expansion is often your biggest challenge. If a loan is not possible for you right now, and if you haven't been able to line up any investors, don't give up hope. There may be a chance that you qualify for government grants for small business from the U.S. federal government.

Small businesses have historically played a significant role in the U.S. economy. That's why the government has an interest in facilitating the growth of small business with government grants for small business. Even though small business is central to our economic health, the bureaucrats in Washington are not necessarily just waiting to give out government grants for small business. The government normally uses grant money to encourage business development in certain fields or specific locations, or to level the playing field for everyone. But there are quite a few bona fide government grants for small business and they can be substantial.

Government grants for small business are available to new business start-ups and existing businesses. As you might suspect, you're probably not the only small businessman looking for help in the form of government grants for small business. Be prepared for competition if you qualify and apply for a small business grant. Attention to detail in the application process can often make the difference between winning and losing government grants for small business.

Depending on the amount of money involved, application procedures and forms for government grants for small business can be long and complex. The trick is to break the application into manageable pieces. If you don't already have an existing team of business partners to help you, consider outsourcing some of the application work to a consultant or freelance writer. When it comes to government grants for small business, application deadlines are firm and turning your application in late is not an option.

You can do some basic research on the availability of government grants for small business at the Small Business Administration's website. The SBA is mandated with helping small businesses succeed, but they normally don't give grants directly. Government grants for small business are usually provided by other agencies, depending on what the grant is meant to accomplish.

If you're interested in starting a small business or expanding your existing business, then you should start finding out all you can about government grants for small business. You may want to opt for an online directory service to help you figure out which government grants for small business you might qualify for. The structure of government can be mystifying sometimes, and you wouldn't want to miss out on a grant you're qualified for just because you couldn't find it. You'll soon learn that the secret to your small business success is to concentrate on doing what you do best, and outsource the rest.

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